Sarah Funk Design

~currently available for work~


Branding/Digital
  1. Pursoma
  2. Foto Foto
  3. Cyience
  4. Healthcare startups
  5. CUR-8/KAWA

Print
  1. Santa Fe Opera 
  2. Pursoma 
  3. Fast Food menu
  4. Brockhampton 


Other
  1. Typography/Illustration
  2. Animation (2D)


About
Contact

      2. Pursoma

      Packaging design | Art direction | Photography


      Redesigned packaging for bathing salts, oils and accessories for Pursoma’s boutique bathing and wellness line and created packaging for the launch of a mass line for Target, Walmart and beyond. I also art directed and designed a photoshoot for a new release shoot.


      Boutique packaging






      Mass line packaging

      Initial concepts
       

      Final design

      Once the boutique line was created and produced, the mass product line for Target and beyond was the next task. Through the final iteration above, Target was won and it was time to finalize the design. Working closely with Pursoma’s founder and the Target buyer, we decided to maintain the cross in the final product for brand recognition. As this was going in more big brand stores versus boutique shops, lighter, more approachable colors were used to grab the consumer’s eye yet not feel intimidating. A simple layout, colors and an hombre background led to a relaxing, calm finished design.