3. Fast Food menu
Graphic Design | Drive-thru & in store menu design This past year I had the opportunity to redesign two national billion and million dollar fast food chains’ drive-thru and in store menus.
I first ideated various designs based on the brands’ visual identities and the client asks, finding places to optimize white space, legibility, consistency and opportunity to add visual interest. I worked with a consulting firm’s research findings on what drives customer decision making to determine placement and layout for optimal order profit margins.
Once the designs were finalized, I created various panel iterations depending on store sizing needs. During high yield periods and tight deadlines, I led a team of designers on the , administering feedback and design suggestions in a timely manner. I effectively communicated design decisions with the consulting team and adapted to various changes based on research results and client’s feedback.
After the completion of the first fast food chain’s menu design, I helped win the second project with successful intial findings and visually interesting menu iterations.
The design work is currently under an NDA and therefore I am unable to use any visual assets from the project in my personal portfolio.