3. Cyience

Visual identity | Branding | Graphic Design


Lead the design ideation of the microdosing startup Cyience’s initial branding and packaging design. Worked with the founders to create visual identity and brand tonality, helping to launch the products and designing packaging and marketing materials.



Initial concepts:


          

Cyience’s founders were looking for a brand ethos that embodied a supplemental, nutritionally focused brand. Their main objective was to be in harmony with what might be found in GNC or Vitamin World to steer away from a new age feel and make microdosing a more pragmatic, methodical practice. After the first iterations, I kept the branding regal while maintaining a modern, slightly cheeky visual tone,